A NEW WAY OF
MAKING BUSINESS

Vinexpo Explorer is a unique way of making business: invitation-only; all-inclusive; two-day touring event; targeted business meetings; networking time! Providing the discovery of an upcoming trend wine region and connecting handpicked international senior buyers with vineyards’ decision markers, Vinexpo Explorer is a direct access for building up strong and long-term business relationships. Created by Vinexpo, Vinexpo Explorer is the new business-generating concept for the wine and spirits industry.

EXPECTATIONS

90% of buyers fully meet or exceed their expectations during Vinexpo Explorer.

VISITING THE HOST REGION

1st time 48%
2 times 32%
3 times 14%

It was the first visit in Austria & Sonoma for 48% of attended buyers.

Vinexpo is a promotion tool for wine regions and offers the possibility for buyers to directly connect with the vineyards.

WHO ARE THE BUYERS?

Buyers are handpicked through Vinexpo’s database, extensive research and word of mouth recommendations. They are international, industry leaders, senior and come from key and emerging markets of the wine and spirits industry. They reflect the hosted region’s needs for future export development. By participating in Vinexpo Explorer, you will connect directly with vineyard’s decision makers and be ahead of competitors in targeted wine producing regions.

PERSONAL VIEW

94% of buyers have improved their perception of wines from the host region by attending Vinexpo Explorer.

Vinexpo Explorer is a great tool from promoting wines.

PERSONAL KNOWLEDGE

98% of buyers have improved their knowledge of wines from the host region after attending a chapter.

Vinexpo Explorer is a great tool for educating buyers.

ABOUT THE
GUEST COUNTRY

Looking forward to experiencing Vinexpo Explorer? Living two stimulating days made of business meetings, tastings and shared ideas? Building powerful relationships? Shaping the future of your business? Do you offer history, heritage, contemporary wine culture and upcoming trends? You have it all to apply: be that focus, be that highlight! Partner with Vinexpo and become Vinexpo Explorer’s next chapter!

WINE PORTFOLIO

100% of buyers will add new wines to their portfolio after attending Vinexpo Explorer.

54% of buyers will add more than 5 references.

ABILITY TO SELL HOST REGION WINES

100% of buyers are now able to sell more wines from the host region after Vinexpo Explorer.

Vinexpo Explorer is a great tool for developing wine ambassadors for these hosting regions.

CONTACT
US

VINEXPO
2 cours du XXX Juillet
33074 – Bordeaux Cedex
France

Paul MARCHAIS – Head of event

+33 (0)5 56 56 00 12

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