The very first Vinexpo Explorer, which took place in Vienna (Austria) on 11 & 12 September, was a hit with all participants. The new concept, combining business and tastings focused on one winegrowing region, proved successful, paving the way for a new approach to business networking.
The 90 buyers, representing a broad cross-section of the international retail market, were handpicked by Vinexpo to give Austrian winegrowers the optimum chance to showcase their wines. Whether importers or sommeliers, e-commerce outlets or hotel chains, Austrian wine experts or not, all took the opportunity to fill their order books.
Austrian Wine, the co-organiser of the first session alongside Vinexpo, was delighted with the event’s international dimension and the opportunities to gain access to new markets. “The mere fact that 46 buyers from the Asia-Pacific region, 15 from the Americas and 28 from Europe came here to Austria was already quite an achievement. Hearing them talk so enthusiastically after two days of tastings and business meetings shows us that Austrian wines have a real place on the world’s best tables”, said Willi
Klinger, Managing Director of Austrian Wine.
Vinexpo fully played its part as matchmaker, selecting key buyers and organising the ‘One-to-Wine’ targeted business meetings, which have already proved effective at other Vinexpo shows.
Alexander Shumilov, CEO of Eurowine in Russia, said, “I came here looking to do business and I’ve met some good suppliers who’ll complement my portfolio of wine producers!”