Rows of lush green grapevines in a vineyard extending into the distance under a light gray sky.

Austria

Chapter I -2017

Austria 2017: the first Vinexpo Explorer

For its major first, Vinexpo Explorer – a ground-breaking style of event for the wine industry – headed for Austria on 11 and 12 September 2017.

A selection of international buyers from 30 countries took part in this full-on experience ranging from tastings at wineries and business meetings to masterclasses with local experts.

The immersion concept shone through like a revelation, both for the buyers who extended their portfolios and the host region, which “put itself on the global wine map”.

Discover the concept

Facts & figures about the edition

100

Producers

90

International buyers

536

Business meetings

Our attendees speak out

Woman with long brown hair wearing a denim jacket, smiling and holding a glass of red wine outdoors in natural light.

Caroline Shaw

Member of the Sonoma County Board, Co-organiser

These were three exceptional days for our county! There is no doubt that long-term business relations were forged. Our winegrowers were very excited by the new export prospects.

Man wearing glasses and a dark suit with a white shirt and blue tie posing with one hand in his pocket against a black background.

Quang Hui Le

Managing Director - Tan Khoa (Vietnam)

Vinexpo Explorer is a unique opportunity to see everybody who makes wine in the region. Some of the producers were meeting a foreign buyer for the first time. This is a rare opportunity.

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Clay Mauritson

Mauritson WInery,  Producer

We met very knowledgeable buyers who were interested in our wines. These are very valuable conversations. It’s a great, win-win concept.

Audience seated at long tables in a bright conference room with chandeliers, listening to two speakers at a podium on stage during a formal presentation.
A man in a suit is standing and speaking to seated people at a long table covered with a white tablecloth, with glasses and bottled water on it, in a bright conference room.Three people at a wine tasting event, with a man pouring wine into a glass held by a woman who takes notes, and another man also observing and writing on a notepad, with bottles and glasses on a table in front of them.
A group of people standing in a dimly lit wine cellar with large wooden barrels along the wall, listening to a man in glasses and a blue shirt speaking and gesturing with his hand.Two men seated at a table with multiple bottles of wine and wine glasses, engaged in conversation at a wine tasting event.
View the 2017 gallery

Explore the hosting regions of Vinexpo Explorer

Mendoza
2026
Mendoza
2025
Virginia
2024
Quebec
2023
Quebec
2023
Beaujolais
2019
quebec
2018
Austria
2017
Flèche gaucheFlèche gauche
Flèche droiteFlèche droite

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