Chapter 2026

Vineyard rows stretching toward a range of snow-capped mountains under a clear blue sky.

Chapter VII: Mendoza

Mendoza continues to strengthen its position on the international stage, now expanding its role across both bottled and bulk wine categories.

The 2026 edition of Vinexpo Explorer in Mendoza highlights bulk wine as a key category within the global wine trade, reflecting its growing role for both producers and buyers.

In 2025, the bulk wine market reached 31.7 million hectolitres, representing a total value of €2.5 billion, with an average price of €0.78 per litre.

Bulk wine now accounts for 33.7% of global wine trade volumes, but only 7.3% of total value, highlighting its distinct positioning within the industry.

In this context, Mendoza offers a unique environment to explore bulk wine at source.

With 70% of Argentina’s vineyard area and a strong export orientation, the region provides:

Scale and production capacity
Diversity of grape varieties
Increasing alignment with international market expectations

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Vinexpo Explorer creates direct connections between producers and buyers, allowing participants to assess quality, discuss volumes, and explore long-term partnerships on site.

Rafael del Rey, Del Rey Analysts of Wine Markets (AWM), March 2026

Man in a suit speaking into a microphone and holding a paper, standing in front of a large screen showing snowy mountains and text about a wine chapter event.

The Mendoza wine market

600+

wineries

140,000

hectares

595+

USD FOB million on export sales in 2024

25+

varieties
produced

3,8

million visits
each year

The stakeholders

Vinexpo Explorer is where producers meet buyers, media and VIP guests, making this pioneering format a one-of-a-kind event.

The organiser: Vinexposium

As the designer and organiser of the event, Vinexposium chose Mendoza as a destination as it is the largest wine-producing region in Argentina, accounting for more than 90% of the country’s wine exports.The Vinexposium team will be on hand during the event to ensure a stress-free experience for participants, organise the many tastings, visits and business meetings and allow the Chapter VI event to fully achieve its potential in terms of hospitality and business.

Discover Vinexposium

The host partner: Promendoza

ProMendoza Foundation is a public-private organization established to promote the internationalization of the Province of Mendoza. Since 1996, ProMendoza has assisted local companies in positioning their products and services globally.

By providing vital strategic information and developing innovative programs and tools, the foundation equips Mendoza companies with everything they need to thrive in international markets. Their initiatives include organizing trade missions, crafting tailored commercial agendas, facilitating participation in prestigious international fairs, and arranging direct meetings with potential importers.

More about Promendoza

The co-host partner: Mendoza province

Mendoza is the fourth-largest province in Argentina, located in the western region of the country. It is one of the most developed provinces, boasting a Human Development Index (HDI) of 0.846. Mendoza stands out for its human capital, infrastructure, natural resources, and the provincial government's commitment to development.

This province is characterized by high-quality agricultural products and services, but it is best known globally for its wine. As a Great Wine Capital, Mendoza is the largest wine-producing region in Argentina, accounting for more than 90% of the country’s wine exports.

Our world-renowned vineyards and wineries utilize cutting-edge technologies and sustainable practices, enabling our wines to excel in international markets.