Chapter VI: Mendoza
Welcome to Mendoza, land of the sun and good wine
With more than 320 sunny days, blue skies, the highest mountain in the American continent, nature all around, worldwide recognized vineyards and wineries, Mendoza is waiting for you.
Mendoza is the main wine producer and exporter in Argentina. With more than 140 000 hectares of vineyards, and more of 600 wineries, it provides 70% of the country's wine production.
Mendoza’s wine industry generates 50% of the province total exports representing more than 80% of Argentina’s wine exports. Argentina is the largest must exporter in the world and Mendoza contributes with half of it.
The Mendoza wine market
600+
wineries
140,000
hectares
595+
USD FOB million on export sales in 2024
25+
varieties
produced
3,8
million visits
each year
The stakeholders
Vinexpo Explorer is where producers meet buyers, media and VIP guests, making this pioneering format a one-of-a-kind event.
The organiser: Vinexposium
As the designer and organiser of the event, Vinexposium chose Mendoza as a destination as it is the largest wine-producing region in Argentina, accounting for more than 90% of the country’s wine exports.The Vinexposium team will be on hand during the event to ensure a stress-free experience for participants, organise the many tastings, visits and business meetings and allow the Chapter VI event to fully achieve its potential in terms of hospitality and business.
The host partner: Promendoza
ProMendoza Foundation is a public-private organization established to promote the internationalization of the Province of Mendoza. Since 1996, ProMendoza has assisted local companies in positioning their products and services globally.
By providing vital strategic information and developing innovative programs and tools, the foundation equips Mendoza companies with everything they need to thrive in international markets. Their initiatives include organizing trade missions, crafting tailored commercial agendas, facilitating participation in prestigious international fairs, and arranging direct meetings with potential importers.
The co-host partner: Mendoza province
Mendoza is the fourth-largest province in Argentina, located in the western region of the country. It is one of the most developed provinces, boasting a Human Development Index (HDI) of 0.846. Mendoza stands out for its human capital, infrastructure, natural resources, and the provincial government's commitment to development.
This province is characterized by high-quality agricultural products and services, but it is best known globally for its wine. As a Great Wine Capital, Mendoza is the largest wine-producing region in Argentina, accounting for more than 90% of the country’s wine exports.
Our world-renowned vineyards and wineries utilize cutting-edge technologies and sustainable practices, enabling our wines to excel in international markets.
The buyers
This small (approximately 80 people), highly qualified group represents markets – both large and emergent – and strategic lines of business for the international sales.
Explore the hosting regions of Vinexpo Explorer
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