The concept | Vinexpo Explorer

Rows of grapevines in a vineyard with autumn-colored foliage, set against a backdrop of dense forest and mountains under a partly cloudy sky during sunset.

Reinventing a way of boosting business

Created by Vinexposium in 2017, Vinexpo Explorer is a pioneering format. It is a new way for international buyers to source new wine and/or spirits listings for their portfolios.

At every chapter, the event offers an immersive experience over two or three days in an on-trend or up-and-coming producer region.

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The regions selected are characterised by a unique contemporary wine and spirits culture and history.

Discover the concept

Shining the light on some gems

This is a touring, invitation-only event with targeted appointments and opportunities for networking.

For buyers, it offers direct, VIP access to local producers so that they can establish strong contacts and long-lasting relationships.

For producers, it offers a unique opportunity to get their products in front of a select audience of key buyers so that they can grow. This is a win-win relationship, designed to expedite business within the industry and bring to light new talents.

Hosting the next chapter

Vineyard with rows of red and orange grapevines set against a backdrop of snow-covered mountains and a clear blue sky.

Two men smiling and clinking white wine glasses outdoors on a brick patio with a grassy field and hills in the background during early evening.

Why take part as a buyer

For international buyers, Vinexpo Explorer Chile offers a unique opportunity to experience the country's wine industry from the inside, discover its diverse terroirs and meet the producers shaping its bulk wine offering. The programme gives participants the opportunity to:

Gain first-hand knowledge of Chile’s bulk wine sector, its key regions, producers and market opportunities
Discover the diversity and quality of Chilean wines through tastings with local producers
Build direct connections with producers, creating solid foundations for long-term business relationships
Join a community of international wine professionals and strengthen connections across the bulk wine supply chain
Stay ahead of market opportunities in a dynamic and internationally established wine-producing country

A carefully curated host programme maximises every moment on site, combining tastings and business meetings.

apply as a buyer

Facts & figures on Vinexpo Explorer

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Days of discoveries

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400+

Business meetings at each destination

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Local producers who epitomise the region

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Key international buyers for this market

Bringing wine regions to the global stage

Spiral-bound guides titled 'Vinexpo Explorer' featuring Sonoma County, California, with visible date Sept. 2018, arranged side by side.

Putting a region on the map

Specialist journalists and opinion leaders are on board each exploration. Immersed in the local lifestyle, in direct contact with its iconic players, they are thus able to relay their discoveries to the entire industry and provide international visibility for the chapter host region. In this respect, Vinexpo Explorer also provides outstanding communication opportunities for the host region.

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Co-designing a bespoke programme

For each of the Vinexpo Explorer chapters, Vinexposium relies on its local partner and industry representative to maximise attendance by buyers and the media, through tastings, visits, business meetings and relaxed opportunities for networking.

A smiling woman pours a yellow bottled drink into a glass held by a man wearing a light gray suit and scarf at a booth displaying multiple liquor bottles.

Key export buyers & VIP guests

Designed as a high-end event serving the interests of wine and spirits industry leaders, Vinexpo Explorer provides a premium service. All expenses for the buyers selected to take part in each chapter are paid for during their stay, so that they can focus entirely on business and building solid, long-lasting relationships, the prerequisites for legitimate growth of the wine and spirits industry in the region explored.

Buyers taking part in Vinexpo Explorer are cherry-picked using Vinexposium’s unique database and in-depth, multi-criteria searches.

They are industry leaders, senior buyers and decision-makers. They come from key markets, both major and emerging markets, to develop exports for the host destination. They are primarily importers, e-tailers, retailers, distributors, supermarkets, brokers, airline companies and restaurateurs.
Most of them are totally unfamiliar with the region and its producers.

Hosting the next chapter

Attendees speak out

Woman with long brown hair wearing a denim jacket, smiling and holding a glass of red wine outdoors in natural light.

Caroline Shaw

Member of the Sonoma County Board, Co-organiser

These were three exceptional days for our county! There is no doubt that long-term business relations were forged. Our winegrowers were very excited by the new export prospects.

Man wearing glasses and a dark suit with a white shirt and blue tie posing with one hand in his pocket against a black background.

Quang Hui Le

Managing Director - Tan Khoa

We really see this industry as All ships rise with a rising tide, and if we can help promote and make better Virginia wine, we're all going to benefit. We're able to promote and help each other, it's really collaborative

Man with short gray hair wearing a gray blazer over a black shirt, speaking in front of a blurred outdoor background with greenery and autumn colors.

Kirk Wiles

Paradise Springs Winery (USA)

Older man with gray hair wearing dark sunglasses, a dark jacket, and a light blue scarf, with a blurred autumn background.

Ken Chase

Chase International (Canada)

You have to wake up trying to find something new every day, so coming here to Virginia, with a relatively new industry, it's very exciting to see different things - so I'm actually in heaven right now.